If I had lost several at once, I would immediately suspect that it was something I had done or not done and investigate that as much as possible. No one backed out right after either our initial goal or first stretch goal was achieved, but I did have one just before either of those goals were met. It is still entirely possible that the backers were leaving because they realized we were close enough to the goal that we might still make it without them.
The fact that backers have the option to pull their support from your campaign should give you even more of a reason to employ stellar customer service and consistently engage and thank your backers for their support. Salvador Briggman is the founder of CrowdCrux, a blog that teaches you how to launch a crowdfunding campaign the right way.
Should you be worried about backers canceling pledges? Written by Salvador Briggman. Should you be worried? Leave a comment below or shoot me an email at sbriggman crowdcrux. About Author Salvador Briggman Salvador Briggman is the founder of CrowdCrux, a blog that teaches you how to launch a crowdfunding campaign the right way. A creator can collect their funds only if they reach their funding goal by the deadline. If they don't reach the goal in time, no money changes hands.
Kickstarter put this rule in place to minimize risk. If a project can't generate enough funds and can't deliver to current backers when creators didn't raise enough money, it can be tough on everyone. Creators can always try again at a later time. Kickstarter requires creators to offer some kind of reward to their backers, no matter how simple or elaborate. When people fund a project, they choose one of the predetermined awards the creators present. Usually, there's also a way to contribute a small amount without an award, an option that's labeled "Back it because you believe in it.
Once a project has successfully reached its goal funding amount, creators may reach out for more information before sending out rewards to their backers. All Kickstarter pages have an Estimated Delivery Date section to specify when backers will receive their rewards. It may take several months before anything is delivered, especially if the reward is the product itself. Pledging money to a project is easy. Select the green Back this Project button on any project page you choose.
Select a donation amount and a reward. Amazon's checkout system processes your information. Credit cards aren't charged until after the project deadline passes. If the project doesn't reach its funding goal, your credit card is never charged. Whatever the outcome, Kickstarter sends all backers an informational email after the project end date.
Browsing through projects is easy. Scroll through the Kickstarter home page to see featured projects, what's recommended, fresh favorites, and more. Use the search button at the top to search for something specific by name or keyword. Patreon is a similar site geared specifically for people who create art, music, writing, or other types of creative services.
If Kickstarter doesn't offer you the creative category you need, check out Patreon. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance.
I am literally chewing them word by word before I go for my launch. Thanks you and I hope you will keep writing about the changing trends on Kickstarter to guide starters like me. I would definitely recommend you blog to any new KS aspirant. Thanks Ahmed! I checked it out on Amazon. I would love to buy the soft copy for my Kobo reader. Is it available in ePub? Ah, I see. My publisher did sell the Indian rights to the book, so maybe that version will be easier to get than one from Amazon.
As it was, I was unprepared for it to happen. As you mentioned above, if 10 backers cancel in a short space of time there may be a problem with an update. Would you know 10 had cancelled if you had filtered them out? Jamie: Good question. You would definitely still know, as you would see a drop in funding on the project page. Marco: I feel your pain.
Cancellations hurt! They never do me any good to see, so that method has really helped me keep my chin up during a campaign. Thank you for this post. Project had about 50 backers. I specifically posted that and then yanked my money. A few days later, someone else posted that I was right and that creator was refusing to answer backers and that backer also yanked. KickTraq showed many bails.
I just had a backer say they want to cancel their pledge now the the project has ended. Does anyone know how to handle this? Appreciate any answer on how to handle this. I cancelled a few pledges this summer when we had a close call with a tornado which knocked down 13 of my trees and damaged my house. Over half responded very positively even going so far as one asking if he could be of financial assistance.
Within a few weeks when my insurance adjustment was made I repledged to all the were still active. I just came across this article. Thank you for posting it. I have had about one cancellation per day. Since we have not met our goal yet it is especially painful. It has gotten to the point where I am refreshing the screen constantly terrified that someone else has backed out.
There needs to be a better system in place. I am not sure what it can be. But it is really emotional to see your backers leave and not know what to do. Kandice—Hi, thanks for your comment. I can understand the pain you feel when someone cancels. Close to the end of my two successful campaigns, I saw an uptick in both pledges and cancellations. On my last project, we were shooting for a last-minute big stretch goal that would have made a significant difference in the whole project itself a risky move, but it made more sense than running a second Kickstarter; it was for an alternate art version of a playing card deck.
Of course we wanted to make the second deck, and in the end, we did get there, but I deliberately wanted to downplay the possibilities of cancellations. I do wonder why people cancel sometimes, though. I had no idea that Kickstarter collects feedback on the reason why. I really wish I had access to that. I would hope that no project creators guilt their backers or their cancelled backers in any way, but I like that you put a positive spin on it.
Kids, layoffs, open-heart surgery, car needs brakes…. We did ourselves in for a few weeks with Euphoria. A project creator has done something that I think is slimy. Can only think of two in this category, but my cancellation was sure and swift. One time, the project creator misrepresented what would be in the box, and the other time, the project creator slammed a backer in the comments for asking a perfectly reasonable question.
Public shaming has its place. Can think of two of these, and one I broke down and re-pledged even though I felt like the project represented a crappy value because I sincerely liked the project creator and wanted the stuff. LOL By the light of day, often they have some warts, or the project creators have a bad or unknown reputation back some projects before you create one, people!!
Wow, thanks for this. This post really helped me to know it is normal and I should get used to it.
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